Activation Story Workshop
Agree on what “activated” means for your product, then map the events that prove it.
infrastructureconnect
From Buk-myeon we help product teams name events, read cohorts calmly, and keep a reporting rhythm that matches roadmap decisions.
Book a Path Trace AuditPrimary engagement
We walk the live paths in your application, document what fires and what fails, and return a named dictionary plus an engineering backlog. Seats and dates are confirmed by reply — nothing is checked out on this site.
Open the Path Trace outlineAlso offered
Agree on what “activated” means for your product, then map the events that prove it.
Read retention and conversion cohorts with your team, then turn findings into a short experiment list.
A monthly rhythm of lean packs that answer the questions your roadmap actually asks.
From recent clients
The Path Trace Audit gave our engineers a dictionary they could ship without another round of guesswork. We finally stopped arguing about what “signup_complete” meant.
Their cohort readout was calm and specific. We left with three experiments, not a thicker deck of charts.
The activation workshop forced us to say the story out loud. Our north-star metric finally matches how customers describe value.
A field guide to the signal patterns we use on audits and workshops — then choose the engagement that fits your current gap.