Name events before you instrument
A short method for agreeing on event names so engineers and product stop rebuilding the same dictionary twice.
Journal
Notes from the field
Short pieces on how we approach application analytics with product teams in Korea.
Reading retention without panic
How we walk Korean product teams through cohort charts so the room stays focused on the next experiment, not the loudest dip.
Activation is a story, not a metric
Why we run Activation Story Workshops before anyone debates which chart belongs on the homepage of your BI tool.
Lean packs beat live walls
A case for scheduled decision packs over always-on dashboards that nobody opens with a question.